The platform is rolling out a updated setting that allows them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the platform revealed that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global launch. This development coincides with a rise in AI content, driven by emerging content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A large amount of this content is deemed mass-produced AI material, a phrase for poor-quality, factory-style content that is typically absurd or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, ranging from AI artwork to educational videos, and we aim to give people the option to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 mn videos are uploaded to the app daily, making AI content a relatively small part of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the volume of AI-generated videos they view by using the topic control feature in the platform and choosing the AI content topic. Other topics that currently be controlled under the tool encompass politics, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s policies mandate content makers to label “realistic” artificially created content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any believable AI video that is unmarked can be removed under its community policies.
Additionally, the app will from now on attach an artificially created tag to content created with its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This measure is intended to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally launching a two million dollar AI literacy fund for professionals and organizations to create informative material about ethical AI use. This project will assist non-profit groups specializing in teaching coding and technology.
Content Safety Approach
The platform has supported its moderation strategy, following controversy over proposals to cut jobs for hundreds of review team members in the United Kingdom. It is expected to reduce 439 jobs in its trust and safety division in London, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official explained that human moderation would still have a role, but AI can protect employees by eliminating the most distressing content before it gets reviewed by staff. The platform reported a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its AI tools.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
